the sponsorship people

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Senior Member
Hello everyone,

From the book 99: Stories of the Game by Wayne Gretzky:

"Meanwhile, although Jerry Buss loved the Kings and would have given anything to win with them, whatever magic he had with the Lakers he never really had with them. One of the problems was that he doubled up on his people in the organization—the PR people, the ticket people, and the sponsorship people were all the same. And if you’re in that business and you work on commissions, you’re going to focus on the team that brings you the most personal success."

Does "sponsorship people" mean people (in Jerry Buss's organization) who worked with sponsors (sponsors in the sense people financing some activities in exchange for advertising)?

Thank you.
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