to catch on in a big way

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valdo

Senior Member
Latvia, Latvian
Hallo,
Would you help me, please, by explaining how to understand this phrase (in red) in the following text:

Though e-books are supposed to be the next big thing in publishing, most people still seem reluctant to read long texts on-screen and e-book reading hardware has failed to catch on in a big way.

Thank you in advance,
 
  • valdo

    Senior Member
    Latvia, Latvian
    Thanks a lot, Rainbow84uk....
    Just one more question...do I have to say all the phrase "has failed to catch on in a big way" in oder to say "...has not become popular" or I can say just "....has failed to catch on"...?

    Thank you,



     

    rainbow84uk

    Senior Member
    English, UK
    "Has failed to catch on" is fine, catch on being a phrasal verb meaning become popular/accepted (eg. an idea, a new product)

    "...in a big way" is the standard way to intensify this expression but it works fine without this.
     
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