I have to write a headline that my company is supporting people with sports passion.
The thing is that I cannot use the "support" word.
Does the following phrase sound ok?
"We patronize passion." or "We patronize people with passion." ?
Absolutely not. Patronise is usually used in a derogatory way, meaning to behave condescendingly towards someone. You also can’t just use “passion” without explaining the context. There aren’t many other words that work, though. I can only think of “champion” (e.g. We champion sports-lovers / people who are passionate about sport).