un target medio alto
- Thread starter chichicol
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My suggestion:
"A high-profile target/client (customer, dipende dal contesto)" é una possibile soluzione per "target di alto profilo o cliente/ acquirente di alto profilo"
"An average- profile target" Un target medio.
"A high-profile target/client (customer, dipende dal contesto)" é una possibile soluzione per "target di alto profilo o cliente/ acquirente di alto profilo"
"An average- profile target" Un target medio.
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Siccome lavoro in showroom di moda devo spiegare ai clienti che la primera linea e adatta a una clientela medio alta, e in questo senso la mia domanda.
nota. scusate il mio italiano non tanto perfetto grammaticamente perche sono di lingua spagnola. Grazie siete veramente carine a darmi una mano!!!!
nota. scusate il mio italiano non tanto perfetto grammaticamente perche sono di lingua spagnola. Grazie siete veramente carine a darmi una mano!!!!
[Ho frainteso.]
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No Tegs 
it's not about customers "dimensions"
He needs to explain to costumers that the there are 2 different fashion lines: the first one, more expensive I suppose, dedicated to medium/high target customers, the latter, less expensive, to medium (average? I don't know...) target customers.
it's not about customers "dimensions"He needs to explain to costumers that the there are 2 different fashion lines: the first one, more expensive I suppose, dedicated to medium/high target customers, the latter, less expensive, to medium (average? I don't know...) target customers.
No Tegs
He needs to explain to costumers that the there are 2 different fashion lines: the first one, more expensive I suppose, dedicated to medium/high target customers, the latter, less expensive, to medium (average? I don't know...) target customers.
Aaaaah! Capito!
Ok, so I would say that one line is mid-range while the other is high-end.
Sorry, but target sounds very strange here. I would say dedicated to high-end customers and mid-range (or maybe budget) customers.
Avoid talking about targets - when discussing human beings in a marketing context, they are either customers, consumers or clients, never targets!
That's exactly the doubt I had, Tegs! I just tried to explain at my best what we were looking for...! Thank you from me too for making the concept clearer. We "Latin" people use the word "target" but I was doubtful about it being correct in English!
We "Latin" people use the word "target" but I was doubtful about it being correct in English!
What about middle-high [budget] customers ? Medium/high sounds like a double choice to me, not a category in between, which is what chichi needs, I guess
ps:
Siccome lavoro in uno showroom di moda devo spiegare ai clienti che la primera prima linea e è adatta a una clientela medio alta, e è in questo senso la mia domanda.
nota.: scusate il mio italiano non tanto perfetto grammaticalmente percheè sono di lingua spagnola. Grazie siete veramente carinei a darmi una mano!!!!
Considera che:
ps:
Siccome lavoro in uno showroom di moda devo spiegare ai clienti che la primera prima linea e è adatta a una clientela medio alta, e è in questo senso la mia domanda.
nota.: scusate il mio italiano non tanto perfetto grammaticalmente percheè sono di lingua spagnola. Grazie siete veramente carinei a darmi una mano!!!!
Considera che:
- prima linea in italiano ha un forte connotato militare perché significa la prima linea di soldati che fronteggia il nemico, nel contesto della frase si capisce che non è quello il vero significato ma non so se c'è un modo migliore per dire la stessa cosa [linea di punta ? collezione di punta ? prima collezione suona male perché avrebbe un senso cronologico]
- è in questo senso la mia domanda ha una leggera connotazione di supponenza [nel senso che implica intendere sei tu che non hai capito, non io che non mi sono spiegato], un modo comune di esprimere la stessa cosa è quello che volevo dire/intendevo è...
- in italiano, è così pure in spagnolo ?, nel dubbio si usa il maschile -che sottintende di rivolgersi anche ad eventuali femmine, si invece dici carine sembra che parli solo con delle donne
@evrix: prima linea e seconda linea sono termini di uso comune e appropriato nell'ambito/contesto della moda: nessuno penserebbe mai al linguaggio bellico!
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Middle-high budget customers sounds really strange in English. The term middle-high is just not used. If you wanted to say middle to high (including both categories in one), then you would say something like mid-range to high-end customers.
This is a different concept. You can say a high-value customer, but this is referring to how valuable the customer is to the business in question.
John Smith spends £20,000 on computers annually - therefore, he is a high-value customer to his local computer shop.
But perhaps John only pays £500 for one computer, while on the same day, another customer will spend £2500 on one computer. Therefore, John is not a high-end customer in comparison (on that particular day).
Does this make things clearer?
As far as I know, there isn't a category between middle and high. You are either a 1) low-budget customer 2) mid-range customer or 3) high end customer. Is there an extra category in Italy?
No, in terms of marketing these are the only categories taken into consideration in Italy too. I think your explanations were all very clear and appropriate.As far as I know, there isn't a category between middle and high. You are either a 1) low-budget customer 2) mid-range customer or 3) high end customer. Is there an extra category in Italy?
Lorena, I disagree. Medium-high and medium-low are normally used to indicate intermediate income and/or expectations ranges, or income/expectations levels that cover part of the middle and part of the high end markets.
Of course, this is never etched in stone - income and/or home value levels can be grouped up in as many groups as it is deemed necessary or useful to predict consumer behaviour.
I suspect that Johnson & Johnson will look at things in a different way than Yamaha , for instance.
Of course, this is never etched in stone - income and/or home value levels can be grouped up in as many groups as it is deemed necessary or useful to predict consumer behaviour.
I suspect that Johnson & Johnson will look at things in a different way than Yamaha , for instance.
Hi Odysseus,
...that's somewhat true, I think to understand what you mean.
But generally, as far as I know, you consider three main categories ( I understood what Tegs said in these terms ) and then you add "medium" as soon as you need to address a larger public or as soon as you try to introduce few medium range products into the high-end category in order to attract the medium-range public and see it some customers belonging to the medium-range can jump to the high one.
In these terms, it's becoming very difficult to decide in advance how many categories do exist, but I think it's the same in UK ...?
I hope I was able to explain...
...that's somewhat true, I think to understand what you mean.
But generally, as far as I know, you consider three main categories ( I understood what Tegs said in these terms ) and then you add "medium" as soon as you need to address a larger public or as soon as you try to introduce few medium range products into the high-end category in order to attract the medium-range public and see it some customers belonging to the medium-range can jump to the high one.
In these terms, it's becoming very difficult to decide in advance how many categories do exist, but I think it's the same in UK ...?
I hope I was able to explain...
Guarda, per tagliare la testa al toro, vedi che cosa trovi su google sotto "medium-high market".
Ti dico con certezza che qui e' diverso dire, per esempio nel mercato immobialiare e connessi, "medium", "medium-high" e "high".
Ti dico con certezza che qui e' diverso dire, per esempio nel mercato immobialiare e connessi, "medium", "medium-high" e "high".
E' vero, dopo varie ricerche ho visto che la fascia di mercato medio-alta è contemplata. Ho sempre pensato che fosse un luogo comune e non una vera e propria fascia di mercato. Sorry!