Thank you Beryl. The sample sentence is "When ordering room service, upselling is apparent just prior to the checkout stage..."Hello cmak, and Welcome to the Forum!
Please provide us with a complete sample sentence, one in which you have seen the term 'upselling' being used.
In your particular example, if you've ordered fish and chips, you might be invited to add on a drink, or a side salad, or a desert and so on.Upselling (sometimes "up-selling") is a sales technique whereby a seller induces the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. Upselling usually involves marketing more profitable services or products but can be simply exposing the customer to other options that were perhaps not considered.
Yes, it was. Upselling is a general term. It can refer to trying to get a customer to purchase an additional item such as soda with a hamburger, a related item such as an extended warranty with a refrigerator, or a higher-priced item such as a Model 150 vacuum cleaner instead of the Model 100.During the checkout at a convenient store, the cashier kept pushing me into buying something I didn't really need. I only wanted to have my soda rung up, but she couldn't stop asking me if I wanted a variety of products they were promoting. Was it an act of upselling?
What was that "something"? I would say that it was a cross-selling (99,9%) but I can't tell because you were not specific.During the checkout at a convenient store, the cashier kept pushing me into buying something I didn't really need. I only wanted to have my soda rung up, but she couldn't stop asking me if I wanted a variety of products they were promoting. Was it an act of upselling?
It doesn't matter; the term is still upselling, whether the seller is pushing an add-on, a costlier version, or a related item. Natkretep and Egmont have explained it correctly.What was that "something"? I would say that it was a cross-selling . . .
No Parla, it does matter. This website, for instance, explains it very good and also provides some examples: profitfuzion.com : Upselling Versus Cross-Selling: What’s The Difference?It doesn't matter;
With respect, this links to a promotional blog published by one company (perhaps one person) without benefit of independent review. I don't think we can take this person's opinion as authoritative when others, at least as knowledgeable, use the terms differently. The most we can say with confidence is that people who claim to know something about upselling are not always consistent in their use of the term.No Parla, it does matter. This website, for instance, explains it very good and also provides some examples: profitfuzion.com : Upselling Versus Cross-Selling: What’s The Difference?
These terms are often used interchangeably but they don't mean the same. Take a quick look at the website above and maybe you will change your mind.
Neither do I. That website just shared my opinion about upselling and cross-selling at the time of writing so I used it. I'm just kidding (partly ). And to be honest, I read only the examples on the aforementioned website and relied on the fact that the rest of the content is also goodly written. And... I still haven't read the rest of it.I don't think we can take this person's opinion as authoritative...
Source : KOTLER, P. - ARMSTRONG, G. 2010. Principles of Marketing.Product line length is influenced by company objectives and resources. For example, one objective might be to allow for upselling. Thus BMW wants to move customers up from its 3-series models to 5- and 7-series models. Another objective might be to allow cross-selling: Hewlett-Packard sells printers as well as cartridges.
Source : American Marketing Association : Dictionarycross selling
1. (retailing definition) The process of selling between and among departments to facilitate larger transactions and to make it more convenient for the customer to do related item shopping.
2. (sales promotion definition) A consumer sales promotion technique in which the manufacturer attempts to sell the consumer products related to a product the consumer already uses or which the marketer has available.
Maybe it works only when you are looking for all definitions - then you will find all because you were looking for all. Well, I was just looking for two phrases so that dictionary didn't fall all over itself to provide them both.Whether you're looking for an obscure phrase or your basic marketing definition, the AMA Dictionary has it all!
Source : BAUER, H. H. - HAMMERSCHMIDT, M. - BRAEHLER, M. 2003. The Customer Lifetime Value Concept And Its Contribution To Corporate Valuation. 2003.Up selling revenue is yielded by the additional selling of the same product as a consequence of increased purchase frequency and intensity in long-life relationships (quantity effect, i.e. higher purchase amount per transaction and more transactions per period). They also emerge from a price effect, that is the selling of higher-priced substitutes of the same category to loyal, long-term customers that are less price sensitive. In contrast to up selling, cross selling can be defined as the selling of complementary products or product categories respectively which have not been bought from the vendor; a case in point is the selling of a life insurance to an automobile insurance customer.
Source : GERVAI, A. Would you like fries with that? How to Use Cross Sell & UpsellUPSELL
Suggesting your customer buys the more expensive model of the same product or service; or that they add a feature that would make it more expensive. With upsell you’re suggesting they pay more in exchange for a better product or service.
Also called an add on, cross sell is when you suggest your customer buys additional products or services from a category that is different to the product or service they are viewing / purchasing.