Hi, the following sentences are from a report called AriZona Beverage USA, Inc. - Top Notch Advertising. This report will focus on all users of ready-to-drink tea who consumed AriZona tea within the past six months. --- Based on our research from MRIplusonline.com and from our surveys we collected, we found that there are approximately 73 million RTD tea users. Why does the report call them "users", instead of "drinkers" or "consumers"? You drink or consume tea, not use it.