Viralisation

[sgaha2000]

Hi,

I came across this word "viralisation" in an activity report of a PR/Marketing Company, which has sth to do with "viral Marketing". Does the substantive exist in Marketing jargon in English? what could make up for it.

Here we speak of "viralisation de Renault F1"

 

[OLN]

mmh, I can only think of virilisation.
Typo?
viraliser does not seem to exist in official French.

could it mean : copier ? infester ?

 

[sgaha2000]

I guess it does exist but is part of the new Marketing jargon, on wikipedia you find Viral but not viralisation and Google has many "viralisation" entries

 

[OLN]

I guess it does exist but is part of the new Marketing jargon, on wikipedia you find Viral everywhere else too but not viralisation and Google has many "viralisation" entries

Did you find search Google in French or did you get these hits in English?
Did you also search Google with the AE spelling viralization?

"viralisation" doesn't sound like a term used in virology. How can something turn into a virus or become virus-like, let alone Renault Formule 1 ??

Can you please copy the definitions here for everyone (viral marketing and viralisation)? Thanks.

 

[sgaha2000]

Here it is
http://en.wikipedia.org/wiki/Viral_marketing

 

[sgaha2000]

Viralisation though I found it only in French!

 

[OLN]

Viralisation though I found it only in French!

Then please give us the official or unofficial definition or at least your definition in the phrase viralisation de Renault.This might help others to help you.

 

[sgaha2000]

Viral marketing and viral advertising

 

[sgaha2000]

I think I would go for viral Marketing as an equivalent for the French VIRALISATION!

 

[anangelaway]

Perhaps spread the word or spreading? That page may give you some information on viral marketing.

Some information as well on the word viralisation.

 

[sgaha2000]

do you think spreading the word works in this context?

Nous avons également remporté le Grand prix pour la viralisation de Renault F1?