we did a bit of a count

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Senior Member
Here's the context:

...given all of our experience and what we've seen - actually we did a bit of a count now. We're at a coulple hundred million consumers...

Does it here mean that they counted how many consumers etc.?

  • Egmont

    Senior Member
    English - U.S.
    Yes, that's what it means. "A bit of ..." means they counted quickly, they didn't put much effort into counting, and their result is therefore only approximate. If they had counted more carefully, they would probably have written "We did a count" or "we counted."
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