What does "themselves" refer to

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Senior Member

Sure, it is great for garnering attention about an issue (which is important), but it is ultimately just fads that suddenly boom in popularity but die out as quickly as they appear. People mindlessly join in before swiftly moving on to the next campaign in vogue and abandoning the previous one. On the outside, it may look like true activism but in reality, this activism is paper-thin -“slacktivism,” as I call it. Online “slacktivism” is often as shallow as the participants’ knowledge on the movements themselves.

(This comes from huffingtonpost.com Challenging "Slacktivism": Activism On Social Media Is Not Enough by Amanda A. Jones on 10/31/2016.)

Does "themselves" here refer to "movements" before it?

Thanks in advance!
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