what is meant by "Heather"?

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"Heather Today, Gone Tomorrow
A study in the Proceedings of the National Academy of Sciences shows that names that enjoy a meteoric rise in popularity tend to fall just as fast."

hi there, I looked up the word of "Heather" and found that it is only a noun, a type of evergreen plant. For grammar symmetry, I prefer a past-participle to a noun. But I really cannot find such a word in mind. Give me a hand please. Thanks.
  • panjandrum

    Lapsed Moderator
    English-Ireland (top end)
    Heather is also a forename.
    The point of the comment is (I assume) that the name Heather was very popular for a short time and has fallen from favour.
    The expression is a play on the very familiar "here today, gone tomorrow".
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