written in looks like mustard

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March31

Member
Chinese
Among the brownstones and vintage shops on St. Mark’s Place near Tompkins Square Park in New York City, you’ll notice a small eatery. It’s marked by a large red hot-dog-shaped sign with the words “eat me” written in what looks like mustard. (from Contagious: Why things catch on by Berger)

Hi, does "written in what looks like mustard" mean that the letters of "eat me" clutter together? Thanks!
 
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