your child 'deserved / deserves' the best in education


Senior Member
Years ago, I saw an advertisement of a nearby school that said:

a) Your child deserved the best in education.

I believe they should have used the simple present tense deserves. Do you agree?

b) Your child deserves the best in education.
  • Copyright

    Senior Member
    American English
    Yes, unless they're scolding you: Your child deserved the best in education -- and you didn't give it to him. :)


    post mod (English Only / Latin)
    English - US
    It's hard to know for certain. I agree that "deserves" makes a better advertising slogan, if they hope to persuade people to choose the school in the future.

    It's possible that they had something else in mind. Perhaps they are congratulating parents on having chosen their school, and give this as the reason it was a good thing to do. [You sent your child to this school because you knew that] your child deserved the best.

    I like Copyright's interpretation too.

    Without context, we start making up our own, and go off in all directions.
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